Call for applications: University of Johannesburg arts and culture marketing coordinator

Minimum requirements

• Diploma (NQF6)/BCom/BA Degree/BA marketing and communication.
• Experience in an arts and culture environment.
• Design of print and online promotional materials.
• Print production management.
• Marketing and sales knowledge.

Recommendations

• Computer literacy (Word, Excel, PowerPoint, FrontPage).
• Interpersonal.
• Verbal & written communication.
• Telephone etiquette.
• Marketing and sales.
• Public relations.
• Creative and innovative.
• Time management.
• Influencing skills.
• Planning and organising.
• Commercial awareness.
• Detail conscious.
• Problem solving

Job description

• Prepare, implement and monitor a comprehensive marketing and sales strategy for all UJ Arts and Culture productions, exhibitions and concerts.
• Promote other events such as conferences, lectures, festivals, readings, workshops and any other projects.
• Increase and diversify audiences.
• Improve income through ticket sales.
• Identify and develop new markets.
• Schedule and deliver stakeholder communication.
• Plan co-ordinate and action all marketing communications with stakeholders.
• Liaise with the head, production manager and/or guest artistic teams over image, copy and marketing message.
• Manage and/or coordinate updates and development of the division’s websites including event listings and its ticketing platform.
• Maintain, manage, and grow the UJ Arts & Culture database.
• Monitoring, evaluation and reporting on marketing and publicity efforts across all platforms and mediums.
• Responsibility for PR and publicity and co-ordination thereof.
• Co-ordinate PR events and photo-shoots.
• Collect, co-ordinate, write and distribute media releases and articles.
• Coordinate, compile and produce monthly newsletter, production programmes, issues of Art Much? magazine, season brochures and other publications – including design brief, copywriting and scheduling.
• Control of all promotional material and marketing equipment.
• Handle all aspects of guest hospitality including (but not limited to) invitations, RSVP’s, catering and seating plans.
• Oversee social media messaging across all online platforms.
• Liaise and build effective relationships with the • media to ensure optimal positive publicity.
• Create cost-effective print and electronic marketing and sales materials.
• Brief designers or creative agencies and oversee design and production processes.
• Increase the client base for group tickets through active outreach such as cold call solicitations, sales visits, cultivation of external partnerships, and new sales initiatives.
• Communicate and build effective relationships with the UJ students to create awareness of the opportunities available to them.
• Build and maintain existing client relationships in order to increase repeat business.
• Build targeted mailing and e-mailing lists.
• Greet groups where necessary and ensure an exceptional visitor experience.
• Respond to inquiries.
• Liaise with visiting companies to plan and manage agreed marketing activity and budgets.
• Responsibility for any marketing assistants or interns.

How to apply

Interested applicants should prepare a detailed CV with names and full contact details (including telephone numbers and e-mail addresses) of at least three traceable and credible referees. The CV must be uploaded here together with copies of highest academic, proof of registration with professional bodies and if applying for an academic position, a list of accredited research output and/or a portfolio of creative output before 4 April.

View the original call here.