Spotify launches playlist transfer tool amid rising streaming competition

The company confirmed on 20 November that the integration, powered by third-party service TuneMyMusic, will be available to users globally over the coming days.

The tool, located in the ‘Your Library’ section of Spotify’s mobile app, allows users to import playlists from Apple Music, Amazon Music, TIDAL, Pandora, Deezer and YouTube Music. Users can access the feature by scrolling to the bottom of their library and selecting ‘Import your music’.

The rollout follows Apple Music’s launch of a comparable playlist migration tool in Australia and New Zealand earlier this year, which has since expanded to several major markets including the US, UK, Germany and Brazil. YouTube Music has also offered a playlist transfer feature.

Spotify says imported playlists will feed into its personalisation systems, helping newer users receive tailored recommendations through features such as Release Radar and daylist.

Alongside the playlist transfer tool, Spotify has confirmed the acquisition of music database WhoSampled, known for cataloguing song samples, covers and remixes. In a LinkedIn post, WhoSampled founder Nadav Poraz said he will become Head of WhoSampled at Spotify.

The company has also introduced expanded song credits under new features such as ‘SongDNA’, an interactive tool that highlights creative links between tracks, and ‘About the Song’, which presents swipeable cards detailing the background and inspiration behind selected works.

Spotify has been adding a series of updates in recent months. Its new “super-premium” subscription tier, Premium Platinum, is now being piloted in India, Indonesia, Saudi Arabia, South Africa and the United Arab Emirates. Last week, the company expanded audiobook streaming to Sweden, Denmark, Finland, Iceland and Monaco. In October, it launched a ChatGPT integration to deliver personalised music and podcast recommendations within the ChatGPT interface.

During Spotify’s Q3 earnings call earlier this month, founder, CEO and chairman Daniel Ek said: “We can launch new features, experiment faster, and that drives better user outcomes, more growth, higher engagement, stronger retention, which then drives a better business. It’s a flywheel and a playbook we’ve run many, many times. Our partners also do better, so both sides win. And that’s what good long-term investments look like.”

Ek will step down as CEO on 1 January 2026 to take up the role of Executive Chairman. Gustav Söderström, co-president and chief product and technology officer, and Alex Norström, co-President and Chief Business Officer, will assume duties as co-chief executive officers.

As of the end of September, Spotify reported 281 million paying subscribers, an increase of five million from the previous quarter.